Independent investigation for difficult decisions.
I examine work, projects and decisions that have become difficult to see clearly from the inside.
You bring me the actual thing: a body of work, a creative project, an offer, a manuscript, a website, a business direction, or a decision you have been circling. I study it independently, tell you what I see, and give you a clear outside perspective on what is happening and what needs attention.
Four ways in.
Each one leads to the same examination. Choose the one that sounds like your situation.
Project Examination You have made something substantial and need an outside eye before deciding what happens next.
Who it is for
Artists, writers, founders and creative people with an existing project that needs examination.
Example situations
- You have made a body of work but cannot see its shape anymore.
- You have been working on something for a long time and don't know whether to continue.
- The project has potential but something about it isn't working.
- You are too close to the work to judge it cleanly.
Creative Direction You have the material. You need someone to see the larger shape.
Who it is for
Artists and creative people developing a substantial body of work, project or creative world.
Example situations
- The individual pieces work but the whole doesn't.
- You have too many directions and need to determine which one has substance.
- The visual, conceptual or written parts aren't holding together.
- You need an outside perspective before committing further time and money.
Offer and Positioning Examination You have something to sell, but the thing you are selling has become difficult to see from inside your own business.
Who it is for
Artists, founders and independent creative practitioners with an existing offer, website or business direction.
Example situations
- You keep changing the offer instead of selling it.
- Your website says too much and makes the actual offer difficult to see.
- You have built something good but aren't sure what people are actually buying.
- You are considering another direction and need someone outside the business to examine it.
The Decision You are standing in front of a consequential decision and need an outside examination before you make it.
Who it is for
People making a significant creative or professional decision.
Example situations
- Whether to continue, change or abandon a project.
- Whether a new direction actually belongs to your work.
- Whether something is ready to release.
- Whether you are solving the right problem.
How the examination works
Five steps, in this order.
You send the material
Whatever I need to understand the thing properly: the work itself, documents, links, images, writing, numbers, plans or other relevant material.
I study it
I spend seven days examining it independently. I look for the structure underneath what you have made: what is working, what is conflicting, what keeps repeating, what is missing and where the actual decision sits.
I write what I see
You receive my written findings before we meet.
We meet
A 45-minute private meeting to discuss what I found and what it means for the work.
You decide
The decision remains yours.
What you receive
- A written examination of the work or decision you brought.
- An outside reading of the patterns, contradictions and problems I see.
- A clear statement of what I believe requires attention next.
- A 45-minute private meeting with me.
€1,500
One examination. Seven days of study, written findings, and a private 45-minute meeting.
Request an ExaminationMeet Uju
I am Obianuju, an artist, writer and musician. I make things out of what I notice.
The Examination extends that practice into other people's work: I take what is in front of me, look closely, find the structure underneath it, and say what I see plainly.
Meet Uju